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Throwback Thursday: 1970 — ABF Freight’s ‘Appreciate Your Traffic Manager’ Campaign A Hit

Posted by Jennifer Faldon on August 24, 2017 - 8:15 AM

In 1969, ABF Freight (then known as Arkansas-Best Freight System) introduced a new advertising campaign: “Appreciate Your Traffic Manager (ABF Does).”

The ads appeared in publications such as Fortune, Business Week, Traffic World and Traffic Management. They also appeared in employee publications and memos.

The campaign proved popular, as the advertisement pictured shows.

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Four Logistics Trends to Watch

Posted by Dennis Anderson on April 18, 2017 - 8:11 AM

In the transportation industry, change is the one constant. We hear every day from our customers that they face increased supply chain complexity. At ArcBest®, our creative problem solvers constantly strive to understand and adapt to our customers’ needs as they evolve.

As I also discussed in the March/April edition of Supply Chain Management Review, below are four key trends that are affecting supply chains of all sizes.

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What Does ‘Simplistics’ Mean?

Posted by Jennifer Faldon on April 13, 2017 - 8:01 AM

ArcBest® recently rolled out a national advertising campaign — Welcome to Simplistics™.

So what does Simplistics mean?

At ArcBest, we understand navigating the supply chain can be difficult and challenging. But who says it has to be scary and complicated?

Simplistics is about uncomplicating shipping and logistics.

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