What Does ‘Simplistics’ Mean?

Posted by Jennifer Faldon on April 13, 2017 - 8:01 AM

ArcBest® recently rolled out a national advertising campaign — Welcome to Simplistics™.

So what does Simplistics mean?

At ArcBest, we understand navigating the supply chain can be difficult and challenging. But who says it has to be scary and complicated?

Simplistics is about uncomplicating shipping and logistics.


Supply chains are rapidly evolving, thanks to several factors. Consumer delivery demands, lean inventory levels, transportation capacity, global product sourcing and speed of fulfillment all play a role in the complexity of modern supply chains.

Logistics is complicated. But those who are truly skilled and driven make it easy.

We’re known as problem solvers who simply solve even the most complex and demanding logistics challenges. We say yes when others say no because we excel at creating solutions you didn’t think were possible. With unique access to guaranteed capacity through less-than-truckload carrier ABF Freight® and ground expedite provider Panther Premium Logistics®, we can handle even the toughest shipments with the tightest deadlines.

Our people have The Skill & The Will® to deliver peace of mind for our customers. We have over 13,000 employees across North America, and every day, they are dedicated to providing knowledge, expertise and a can-do attitude with every shipment and supply chain solution, every residential move and every vehicle repair.

Our people make it easy because we work hard to respond to our customers’ changing needs. In November, we accelerated that commitment by announcing an enhanced market approach that enables us to provide a better customer experience. We have strong partnerships with our customers, and our approach is based on their demands. Quite simply, our customers have asked for integrated solutions from us and easier access to those solutions, and we have responded. We have served our customers for more than 90 years, and we have significantly expanded our service offerings to continue to meet their evolving needs.

We consider the customer in everything we do, which is why we offer:

  • A unique level of personalization
  • Customizable shipping plans
  • End-to-end tracking and proactive notifications
  • A seamless shipping experience

Supply chains today are complex, and most customers need more than one type of shipping solution to best meet their requirements. Customers want expert logistics solutions, advice they can trust and up-to-date technology. Our portfolio of services is designed to simplify the complexities our customers face.

For instance, a manufacturer required shipping services such as truckload, warehousing and ocean export shipping in addition to less-than-truckload. Our team reviewed the customer’s needs and worked with them to help manage the overall supply chain. The manufacturer wanted a sole source for its shipping solutions, and ArcBest delivered with our holistic capabilities.

Whether you need truckload, LTL, international, time critical, trade show, managed transportation or warehousing and distribution, we’re committed to meeting your needs with the best customer experience possible. And we’ll do that seamlessly and easily so you can focus on your business and your customers.

If it sounds simple, that's because it is. Simplistics is about simplifying logistics. We make it simple for our customers.

We make unimaginable deliveries happen every day. Welcome to Simplistics. Welcome to ArcBest.

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