Using logistics technology to drive efficiency
For many small and mid-sized businesses (SMBs), logistics can feel like an uphill battle. Lean teams, limited resources and growing customer expectations make it tough to compete with companies with bigger budgets and advanced capabilities.
But here’s good news: Logistics technology is quickly closing the gap. With powerful tools tailored to your needs — and the right partnership — your business can develop a resilient supply chain that’s ready to grow.
5 roadblocks that disrupt SMB supply chains
SMBs often find themselves navigating complex supply chains with limited tools and minimal support. Common challenges include:
Time-consuming manual processes. Outdated workflows can slow things down and increase the risk of costly errors.
High shipping costs. Fuel surcharges, freight rates and inefficiencies can quickly cut into a company’s bottom line.
Customer service breakdowns. Delays, poor tracking and missed deliveries can frustrate customers, damage trust and eventually lead to lost business.
Limited shipment visibility. Customers can’t stay informed about their shipments without real-time tracking ability.
Growing pains. Scaling operations to meet increasing demand becomes complicated without flexible systems.
Are any of these barriers holding your business back? Fortunately, there’s a way forward — and the solution may be more clear-cut than you think.
How innovative technology tools help
Modern logistics technology is designed to help optimize your SMB supply chain with tools that unlock greater efficiency, growth and customer satisfaction. Here’s how they can help you stay competitive:
Streamlined operations
Application Programming Interfaces (APIs) connect your logistics tools — like shipping carriers, order systems and tracking platforms — so they can share data instantly and automatically, offering more visibility and control. Pairing an API with a transportation management system (TMS) creates a smoother workflow. Together, they automate routine tasks like label printing and order routing, which helps cut costly errors and frees your team to focus on more strategic goals.
Scalability
Modular solutions and cloud-based platforms allow you to expand your capabilities without overhauling your entire operation. As your business grows, the logistics technology you use grows with it.
Cost control
You gain access to data that helps you identify inefficiencies, optimize routes and make smarter service decisions. Some platforms even offer predictive insights to help you plan and avoid costly delays.
Improved visibility
Tired of unpleasant surprises? Interested in resolving issues faster and improving communication with customers? With digital tracking tools, you’ll be better prepared thanks to real-time updates on shipments, inventory and delivery status.
Getting started: Take small steps for a significant impact
Incorporating technology into your supply chain doesn’t have to be all-consuming or complicated. Start with tools that are easy to use and built to grow with your business. Use these practical tips to adopt logistics tools that fit your needs.
Select compatible tools
Look for platforms with built-in integrations or APIs. These tools make it easier to connect systems as your business grows, without starting from scratch.
Keep it simple and practical
Your team shouldn’t need advanced experience to use logistics tools. Before committing to a new technology solution, consider whether or not it will help solve the challenges your business actually faces. If a feature doesn’t support your specific use case, it’s not adding value, and you might end up paying for functionality you won’t use.
Start small, think big
You don’t need to overhaul your operation to get noticeable results. Begin with one tool that solves a clear issue, like tracking shipments or automating label printing, and scale up as your logistics strategy evolves.
Use data to drive decisions
Your tools should give you visibility into performance. Even basic reporting features can help spot trends, reduce costs and improve delivery times.
Focus on scalable solutions
Your tech tools should be able to meet demand without constant upgrades, even if your shipping volume fluctuates. Pick tools that can grow with you.
Make sure your processes and tech work together
Examine your current processes. Will they support the technology, or is a shift needed? Sometimes that may mean adjusting the technology; other times, it means rethinking how you get things done. Either way, it takes alignment to drive results and unlock value.
Test, learn and adjust
Logistics technology can serve different purposes depending on your needs. Start on a particular path, gather feedback and refine your setup. There’s plenty of room to experiment.
Lean on your vendor for support
Many tech providers now offer solutions designed specifically to meet the needs of small businesses. Make sure you’re getting the most out of your investment. Don’t be afraid to use these resources, ask for training or onboarding help.
Could your supply chain use a tune-up? Get tips for when to consider partnering with a 3PL.
Build a leaner, stronger supply chain with ArcBest
With cutting-edge digital tools and a diverse suite of flexible logistics solutions, ArcBest® is uniquely equipped to support SMBs like yours. Contact us today and let’s discuss how we can elevate your logistics.
