Trade shows and professional business conferences focus on industry-specific markets that attract thousands of potential customers. These events are a great venue to build your company’s brand, connect with prospective customers and colleagues, and learn about new products, trends and other industry-related topics.
Health, beauty and apparel expos, along with trade shows targeting the construction and home improvement industry, highlight the list of upcoming events for July and August. If you sell products or services catered to those industries and are considering exhibiting at a show this summer, you may benefit from exposing your company to potential new clients, and from the opportunity to evaluate your competitors, survey the market and get new ideas for your business.
Looking to be a trade show exhibitor this summer? Because you want to avoid attending a show that provides little value in the way of new business contacts or sales opportunities, it’s important to find one that meets your company’s business goals. Start planning your schedule by reviewing this curated list of upcoming shows in May and June. If you need to ship your booth, contact ArcBest® for help managing the trade show services you need.
Trade shows and professional conferences often attract thousands of guests, which means they’re ripe with opportunity for businesses that exhibit at them. Trade shows give vendors a chance to unveil new products, discover new trends, network with colleagues and more.
Face-to-face interactions are integral in helping to grow and sustain business relationships. In fact, marketing experts report that in-person events remain one of the top ways to generate sales leads and build business opportunities. For businesses, this means there’s a lot of optimism surrounding the trade show industry.
Imagine a bustling trade show floor full of prospective buyers. Trade shows can reap financial rewards for those who market their services to the buying public. Research shows that 64 percent of trade show attendees represent new business opportunities for companies. In fact, many who go to these events are active buyers seeking information about products, services and the latest trends related to their business.
According to a trade show industry study, more than 90 percent of trade show attendees represent potential new clients who are shopping for solutions. That’s an exciting situation to be in — especially when you consider that more than 80 percent of those attendees have some authority to make recommendations on final purchasing decisions.
If you’re a supplier, trade shows can be great venues to market your products. They can also serve as a space to generate leads and learn about new trends in the marketplace. Trade shows can be beneficial for attendees as well, as they offer education and training opportunities. Plan your summer trade show schedule by reviewing this curated list.