Fulfilling online orders and meeting consumer demand
We’ve all done it — researched a product we wanted to buy, read some reviews, selected an item, put it in our cart, and provided our payment information. We may have even paid extra for faster shipping. When we finished, we closed the tab (or the app) and waited for the product to arrive. It’s a simple process that most of us do regularly, but any e-commerce retailer knows that getting a customer to click the “buy” button is only half the work. Now it’s time to fulfill the order and get the product where it needs to be.